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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Wayyy back in 1980 as the U.S. Men’s hockey team pulled off “Miracle on Ice” the buzz around the sport of hockey was palpable, and anecdotally it was measurable as you saw sales and interest in the sport…and in the NHL which was struggling to find its balance at the time in many markets and …
This time of year can end up being the grind for those who work in team sports. The cyclical nature of the business of games, from college to the highest level of pro sports ends up being rinse and repeat, regardless of whether the work being done is achieving the goal od growing personally and …
We recorded 20 podcasts during Super Bowl week, some tied to last week’s game, most timeless. As we roll them out the next few weeks (which will bring our total to over 500 in the 10+ years we have been doing this), here are three of note for a listen. Fighting To Join Bad Bunny …
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
If you work in and around communications in sports in North America, this is a week you should hopefully love, but you may hate. The convergence of winter team sports tied with mega events like The Super Bowl and the Winter Olympics make this a mad scramble for those looking to cut through clutter and …
I went to an early mass at our parish, St. John the Baptist in Hillsdale, NJ, and I am always interested and intrigued to what our pastor, Monsignor Peter Smutelovic, has in store for his homily. This week he talked a great deal about the faith that athletes exhibit, particularly the infectious enthisiasm Indana quarterback Fernando …
Earler this year I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was reading by …
Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …
