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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s down to seven. The amount of NFL teams that will hit the road for training camp as the NFL’s Centennial season gets rolling. This year the Houston Texans will stay home after a few seasons travelling to The Greenbriar in West Virginia, and the Minnesota Vikings will be spending their second year at the …
So what do you do exactly? In a world where consulting and multitasking is becoming more and more the norm as businesses struggle to find ROI and keep up with changing demands, that question for anyone in the workforce has become more and more fluid, and is even more important when you think of how …
“Do you have a card?” is still one of the questions that comes up after the first initial business encounter. In many cultures it is a rite of passage and a traditional business exercise; however in our digital native first and time challenged environment of today, the simple act of printing and having business cards …
There has been a huge spike in the use of 50/50 raffles to draw both interest and philanthropy dollars in stadia and arenas across the country. What was once a sleepy, clunky, raffle ticket based fundraising tool that was only successful as the hawkers pushing tickets has grown into a must do for many, be …
We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …
The following guest piece was offered up by longtime strategic communications professional, storyteller and longtime supporter of women’s athletics everywhere Dave Siroty, now head of Front Porch Athletics Wow! The build up to the Women’s World Cup was huge. The story lines were great, the focus on equal pay and support for women’s soccer …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard …
A version of this story originally appeared on Portada. We have long seen and heard the talk: women’s sports, or better yet, sports where the competitors are female, are growing. Women control a growing influential segment of the brand decision making, girls who play and follow sports are more likely to do better in …
In the winter of 2003, the Toronto Maple Leafs took what was an unusual step in message control, breaking a trade news report on of all places, their own website. The move was met with scorn in a world where traditional, especially for such a traditional organization as an “Original Six” NHL franchise, was the …
Gambling, CBD, esports and gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK. And of course let’s not forget about the millions spent on ED medications that appear during every football and basketball game, as well as golf and tennis, on every screen …