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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So there it was Thursday night in prime time on ESPN. Spring football; full stands, established brands, some recognizable stars, a distinct game presentation, lots of tradition. It’s called the Canadian Football League. Right now by some count there are at least seven versions of spring or summer “football” out there in some form or …
? @D1ticker Sub-story: 10 years from now we’ll still be remarking how @DigSportsDesk beat a laundry list of high-profile media outlets to break the UConn-Big East news. 12:37 PM – 22 Jun 2019 We always love stories of hustle, especially when it involves colleagues, and Terry Lyons falls into those categories. For several years Terry, …
There we were at the NBA Draft Thursday night, the next stop in a journey for a handful of elite athletes, many of whom had spent most of their lives in the “all on” era of today, where everyone with a cell phone is “the media,” capturing their every moment. On recent years the Draft …
A lot has happened in the sports and social engagement business since the Yankees launched HOPE Week in 2009; one thing that hasn’t is the need for teams, leagues and brands to find an authentic connection to community and grow their cause based initiatives. It is especially important to connect with a younger audience of …
We inch closer to the NBA Draft this week, so we thought it would be good to take a look at the social footprint of those who may fall into the limelight at the Barclays Center this week. In short, there is Zion and everyone else. The projected number one pick has spent years cultivating …
I’m not a huge country music fan but like every genre, there are lyrics that play to a bigger audience and storytell to a really wide world, and one of those is Tim McGraw’s Humble and Kind. Several examples of that song played out in real life this past week, and served as a great …
Keep moving forward. It was the first thought I had this Wednesday morning when I heard about the passing of marathon runner Gabrielle “Gabe” Grunewald at the age of just 32 after a long and never unceasing battle with various forms of cancer. Her fight, and her refusal to succumb, is told in her obit …
About 100 years ago, well actually is was 2013, we were pulled into a very unique opportunity for engagement in and around college football. It was called “Coaches Cabana,” and was the brainchild of former Oklahoma and Dallas Cowboys coach Barry Switzer and longtime sports executive Neal Pilson. It was really the birth of a …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point. Colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to roll out the carpet for a coveted first pitch, and …
This is not an easy subject to address, but it is one that is extremely important to take into consideration as we look towards an exciting World Cup, the continued growth of the WNBA and just storytelling in general in sports business. We need to all work collectively to grow not “women’s sports,” but sports …