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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Time and patience. Those two ultra-important skills came up this past week in both discussions, and in of all places HBO’s Rock and Roll Hall of Fame Induction ceremony for the class of 2018, which is now running on the network pretty regularly. The appreciation and value of time came from Jon Bon Jovi, the …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get ‘em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with esports and gaming amongst influential people, teams, media outlets and brands, and why it will …
I’m not sure if the mainstreaming of gaming, or esports, can get any more of a “traditional” boost than it is getting from the NBA 2K launch. From virtual fans on the opening night stream to now a much needed season long reality show (the first, not the last) on MSG Network hosted by Knicks …
I was listening to Alec Baldwin’s great “Here’s the Thing” podcast this past week and his guest was the legendary musician/songwriter/activist David Crosby. Crosby, who has lived many a life, talked about what keeps him going more than the money. His answer was pretty simple, and it wasn’t contrived at all. The joy of seeing …
The following appeared earlier this week on Portada… While most of the sports business world is focused on the goings on around two of the business hottest topics in the United States, the growing gaming and eSports world and the world of legalized sports gambling, a key group of executives at Portada Miami last week …
The following originally ran on Portada The acquisition of impact the new-look Miami Marlins (@Marlins) might not only be coming through the trades of All-Stars like Marcell Osuna and Giancarlo Stanton, it may be coming through of all places, the World Champion… Golden State Warriors (@warriors)? That might sound strange to baseball fans and the Marlins …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. However making those elements into a viable global standalone sporting competition has proved challenging, even in a time where unique content is the premium for any slew of carriers looking to draw …
The following originally appeared on Portada The NBA (@NBA) has become more of a global game than ever before, and the numbers of players entering this past weekend’s start of action from around the world bear that out. All 16 teams competing in the playoffs will feature at least one international player. The Utah Jazz (@utahjazz) and …
The following originally ran on Portada… The message that sports deliver to the Latin demographic was made pretty clear last Tuesday morning at The Lamb’s Club, when CNN en Español(@CNNEE) and Portada hosted a special breakfast to talk about the challenges and opportunities in Multicultural Marketing. The packed room listened to a spirited debate about the impact brands can, or aren’t …
There we were Wednesday, in what was once the Bowling Alley at Madison Square Garden, the original home of “Bowling For Dollars,” also in the space where the WNBA had one of its great initial sendoffs, with the NBA’s newest venture ready to engage new fans with its first-ever draft. With the announcement of the …