JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Thirty years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station which …
Many times brands fall into the trap of trying to shout too loud, and in doing so, they stray off course trying to find a consumer base that may or may not be right for them in a hyper competitive marketplace. It is easy to try and be many things to many people; it is …
We enter NBA Draft Week, five days of buzz, rumor, conjecture and life changing hope, and hype for teams, fans, brands and the league itself. While the NHL and MLS push the envelope, the scale, scope and size of what the NBA does in the social space across the board, and what is encouraged for …
Sometimes the simplest of ideas can solve some of the biggest issues. That’s what Blessings In A Backpack has done in helping kids stay healthy, fit and ready for school. In short, BIB mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.. …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …
It’s almost summer time, so we pulled together some good reads; inspirational, business, storytelling, brand building, which we have read and enjoyed, in no particular order. There are several coming that are not out yet or we haven’t yet read, so these pass a good sniff test for young grads, beach or mountain hoers or …
The following was primarily written by colleague Jesse Ghiorzi director, brand strategy for CHARGE Big brands, big money, young fans and professional teams from traditional sports are all heading to eSports, but it still seems like the Wild West out there. There’s no clear top league or major event(s) that crosses over to the mainstream …
Looking to pick up a sport for yourself or your kids but can’t find a good coach or club around? You might want to consider learning it online. Sports e-Learning allows anyone to access any sports coaching and training information such as lessons and drills, via the Internet. It bridges the sports performance gap between …
This past week the world lost one of its great storytellers in Frank Deford. I had come to know Frank several times over the years, most notably when he, I, Bud Collins and a few others sat in the lunchroom at Wimbledon when both were there for HBO, and we listened to them talk about …
Last week it was an honor to again be part of the Sports PR Summit, now with five years under its belt and led by Brian Berger. The event has grown in stature and information every year and the learnings again this past week were plentiful. We will to make an attempt to chronicle the …