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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Teams are constantly on the lookout for added value that their fans really crave. Yes we love swag; bobbleheads and water bottles, tshirts and towels, and the quest for added enhancements has led to all kinds of improvements in stadium food as well, but how about an enhancement that goes way beyond the traditional. Sunday …
Our Columbia student Ronnie Socash was selected to be part of CNN’s Town Hall this week with Anderson Cooper; he gave us a writeup of the experience… Early on Wednesday morning, I received an email about a Town Hall that CNN was hosting later that night at Columbus Circle. As a student in the Sports …
It’s corn maze season again, so sports marketers get moving. It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and …
It’s the time of year when youth sports starts to really kick in again. Anyone who has ever played Little League or soccer or Pop Warner football in the United States knows the signs…the local car dealer, the insurance salesman, the pizzeria who spend some of their hard earned dollars for an outfield or a …
It has been another interesting few weeks of attending events learning and listening between all the day to day activity. Through all that there were some great tidbits to share from the bigger successful minds that wandered in and out of meetings, media events and get togethers…Here’s some of the best to ponder on the …
Last week we attended the Sports Marketing track on Marketing to the Latino audience at Portada in New York City. While the diversity in the half day event was impressive, as well as many of the new faces, what came across clearly is both the opportunity and the challenge of marketing to a multicultural Latino …
We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …
We are into week one of the NFL season now, and thought it would be a good time to look at the social engagement of some of the most featured faces in and around the league; not the players or even the owners, the coaches. The amount of time they are seen and talked about …
A brief digression from best practices of others for a moment. This past weekend we had a discussion after some media members were complaining about the lack of a clean wireless signal in a large stadium during a pregame press event. It followed complaints I heard from students on college campuses about the inability to …
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …