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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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New York Times

It’s Spring, Let’s Plant Some Young Education Seeds and See What Sprouts…

April 20, 2025 by Joe Favorito

I have really been enjoying Doug Glanville’s posts on Substack. You can follow them here if you choose. This weekend he had one on the passing of some players he knew or knew of, and in the midst of that reflection was this… “But in baseball, to live up to that destiny, you have to …

Read moreIt’s Spring, Let’s Plant Some Young Education Seeds and See What Sprouts…

While Trying To reach The Masses, Never Forget The Power of “The Audience of One”…

April 5, 2024 by Joe Favorito

We are always looking for the biggest bang, the most impactful, the largest voice, but many times we forget that the very targeted success is the way we are judged. Let’s call it the audience of one. I was reminded of the value of one to one a few times in the past few weeks. …

Read moreWhile Trying To reach The Masses, Never Forget The Power of “The Audience of One”…

It’s May And The Randomness of Showing Up Has Never Been More Important…

May 1, 2023 by Joe Favorito

It was with great sadness that I read Maureen Dowd’s column in the New York Times this weekend on the steady and slow death of the newsroom…the physical newsroom…as a place of collaboration, inspiration, and career growth. We all know the reality of the world we are in today…technology has made remote working easier and …

Read moreIt’s May And The Randomness of Showing Up Has Never Been More Important…

NIL, NFT’s, Shared Experiences: Capturing “One Shining Moment” Going Forward…

April 5, 2021 by Joe Favorito

“We do it all the time in practice, and he (Jalen Suggs) usually makes the shot, it did not surprise me at all.” Those words from Gonzaga coach Mark Few really ring true on many levels when thinking about how Jalen Suggs banked in overtime buzzer beater can resonate in a new world order of …

Read moreNIL, NFT’s, Shared Experiences: Capturing “One Shining Moment” Going Forward…

POGS, NFT’s, SPAC’s and Ndamukong Suh…Learnings and Lessons From The Week

February 27, 2021 by Joe Favorito

Anyone remember POG’s? They were, for a very short time, the early 90’s version of hot collectable. Cardboard tokens that stood for “Passion fruit, Orange and Guava” they popped up everywhere, including in sports, as the next must have, in the line of Beanie Babies Pokémon cards and the like. They were literally at one …

Read morePOGS, NFT’s, SPAC’s and Ndamukong Suh…Learnings and Lessons From The Week

Seinfeld Reminds Us…”Grit Is Good”

August 25, 2020 by Joe Favorito

In the next few weeks kids of all ages will cautiously, nervously, virtually head back to some form of school. That includes my class at Columbia University, which as of now, I will be doing as a hybrid class, with some students online but a majority of the students in the classroom. I was shocked …

Read moreSeinfeld Reminds Us…”Grit Is Good”

“Don’t Give Up The Ship;”Lessons On Value of Playing Catch, Moving Forward And Having Hope

June 16, 2020 by Joe Favorito

We hit the middle week of the middle month of 2020, and so many have said recently they can’t wait for the year to be over. While there is no doubt that the last few months have been so difficult for the myriad of reasons we continue to see, this past weekend watching some people …

Read more“Don’t Give Up The Ship;”Lessons On Value of Playing Catch, Moving Forward And Having Hope

How Do Canadian Chicken and Big Time Media Tie Together? Lifting The Paywall

April 9, 2020 by Joe Favorito

What does a Canadian Chicken chain and Verizon have in common? A unique way to play a social responsibility card in a time of crisis and need. While brands look to deliver the essential messages…we are here for you, we support each other…at least these two found a unique way to keep people informed, and deliver …

Read moreHow Do Canadian Chicken and Big Time Media Tie Together? Lifting The Paywall

When To Say Thanks…Two Cases In DC, Two Different Styles…

November 3, 2019 by Joe Favorito

When the championship moment comes, that point in time when if you are an athlete, or a celebrity, or a businessperson and all eyes are on you to crystallize your success and storytell to the world, the emotions certainly flow.  There is a limited window and usually many thoughts are running to make sure that …

Read moreWhen To Say Thanks…Two Cases In DC, Two Different Styles…

The Magazine Rack Still Holds Value…

November 26, 2018 by Joe Favorito

There are an endless number of apps and services that will help you refine and bookmark reading for whatever topic or genre you want. Columbia University Director of Athletics Peter Piling just showed me Instapaper as a bookmarking tool, and many, myself included, feel that Twitter used right is really a great resource to track …

Read moreThe Magazine Rack Still Holds Value…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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