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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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New York Times

A New Look At VR In Sports? Helping Seniors Relive Their Past To Save Their Future

April 2, 2018 by Joe Favorito

When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …

Read moreA New Look At VR In Sports? Helping Seniors Relive Their Past To Save Their Future

Does Size Matter? The Key Thoughts In Playing The Social Influencer Game

January 31, 2018 by eastwin5

This past week the New York Times ran an extensive piece on the use of bots to build large twitter followings, and the amount of money paid by politicians, celebrities  and athletes to become influencers in a space where brands look to size over substance. In the last few days big names such as Mark …

Read moreDoes Size Matter? The Key Thoughts In Playing The Social Influencer Game

Adapting To A Changing World: The PostGame’s Jeffrey Eisenband

February 19, 2016 by eastwin5

This week at an event at The Paley Center in Manhattan on sports media hosted by the School of Communications and Media at Montclair State University, longtime New York Times writer Harvey Araton talked about three very important points in the ever-changing world of media. First is that those members of the media who do …

Read moreAdapting To A Changing World: The PostGame’s Jeffrey Eisenband

“Billions” Of Reasons Sports Fans Will Like Brian Koppelman’s Latest Work…

January 16, 2016 by eastwin5

The mention of “Billions” and big time sports are pretty synonymous these days, but Showtime, a network that has been known for some unique sports content over the years, will deal with “Billions” of a kinda different sort when their new series starring Paul Giamatti and Damian Lewis debuts this Sunday. The series is all …

Read more“Billions” Of Reasons Sports Fans Will Like Brian Koppelman’s Latest Work…

The Media Circus Continues…Adapt Or Fail.

September 17, 2015 by eastwin5

Two weeks ago while at the US Open we got the news that Bloomberg had let go of many of its US-based sports business reporters. The continual change of the marketplace combined with a refocusing of the company on the media side meant that the content being created did not match the vision of senior …

Read moreThe Media Circus Continues…Adapt Or Fail.

Media Today And Going Forward: Catching Up With Malcolm Moran

February 12, 2015 by eastwin5

There are few journalists more respected in this country than Malcolm Moran, who in his most recent stops has added the title of professor to his extensive resume. Now director of the National Sports Journalism Center at Indiana University, he helps lead best practices and study of the field which as we know is ever-changing …

Read moreMedia Today And Going Forward: Catching Up With Malcolm Moran

Gaming, Gambling and Engagement: Where Is It All Going?

September 1, 2014 by eastwin5

This past Sunday, three of the most read stories in the New York Times involved the growing and ever-changing world of gaming and gambling. From competitive, professional e-gaming to lotteries now being devised to teach people about healthy savings to the continued troubles two of the biggest online games companies, Rovio and Zynga, are having, …

Read moreGaming, Gambling and Engagement: Where Is It All Going?

My Good Reads Of The Year

December 31, 2013 by eastwin5

Maybe its because there is such great longform writing being done online this year, but it seemed like the book business was more about facts and figures this year than it was about good storytelling. There were some great book reads this year we came across, and these were from the books we read, not …

Read moreMy Good Reads Of The Year

As NBA Tips, Bleacher Report Grows In “Street Cred”

October 29, 2013 by eastwin5

Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …

Read moreAs NBA Tips, Bleacher Report Grows In “Street Cred”

Lesson Learned: The Value of Listening More Than You Speak

May 19, 2013 by eastwin5

One of the credos, at least in the business world, that I try to implement all the time was first told to me by my grandfather, Joe Sgro. Joe was an accountant by trade, educated at Boy’s High and St. John’s University and by many accounts the unofficial Mayor of South Brooklyn when I was …

Read moreLesson Learned: The Value of Listening More Than You Speak
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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