JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“We have to move at the speed of culture.” There were lots of buzzwords, phrases and clichés thrown around the miles of floor and exhibition space during CES in Las Vegas last week, but that one line from Activision Blizzard’s Daniel Cherry during the CES SportsZone track was as good a summary, or a …
With CES now in the rearview mirror (a summary coming this week on seen and experienced), we looked at another trip of podcast recaps done by colleague Jesse Leads Grant. This week, three diverse storytellers, two tied to tech, one to careers and the growth of women in sport. Here is the latest trio of …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a solid …
We start the year reviewing more of our Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. I and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with …
The following was written by colleague Scott Huntington While there are plenty of die-hard fans, hockey continues to look for ways to cut through clutter and bring in more casual eyeballs. Can gambling be the way to more fan engagement? The NHL Gambling Program While the NBA continues to be the most bullish league …
Another trio of good guests on the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …
“Put your money where your mouth is.” Who knows where that saying, used way too much, came from, but, here’s another overused phrase, “I knew a guy,” who did just that, and everyone he touched was better for it. For those who know a little about me, or follow me, or have come across me …
The following originally ran on Portada… The idea of “honoring Latino culture” in professional sports has come a long way from slapping Los on a jersey and bringing in a Mariachi band. While many teams still struggle to figure out exactly how to engage and bring in brands, or as one executive said, identify what exactly …
So there it was Thursday afternoon. Former NFL’er Ricky Williams announcing he and 50 former NFL players were starting…yes…a spring football league. For those scoring at home, that makes no less than eight non NFL leagues in the football offseason…from flag to fan controlled, AFL to AAFL…trying to go where no one short of the …
The following originally ran on Portada… While the CFL (@CFL), MLB (@MLB) and even the NFL (@NFL) look south for new fans and audiences, North America’s most popular soccer club is putting down more consistent business stakes in the U.S. On Wednesday, the Mexican National team, whose rights are marketed partially by Soccer United Marketing (SUM), announced …