JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A guest post today from colleague Scott Huntington. The NFL season is kicking off, and football fans are eagerly anticipating what the new season will hold. As far as NFL broadcasts go, we can expect a few small changes. New Broadcast Teams Most of the NFL TV providers’ broadcast teams will stay largely the same …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …
Say goodbye Mankato. After almost 50 years, the Minnesota Vikings are spending their NFL preseason at home, in their new TCO Performance Center in suburban Minneapolis. While there will be 11 teams on the road for training camps; keeping in mind the Rams, Raiders and Chargers will probably take up state of the art residences …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
The following summary was compiled by Syracuse University student Sam Birdsall from our recent podcast with facilities expert and Columbia faculty member Bill Squires… One of the most important facets of the industry of sports, that often goes unnoticed is that of facilities and stadium operations. From field control to concessions to parking lot usage, …
The Yankees, kings of tradition, rolled out their annual Old Timers Day event Sunday. Why aren’t there more? Old Timers Day is more fun nostalgia as an appetizer for a day of baseball in The Bronx. However it serves a common, often overlooked niche; connecting stars of the past to the audience of today, which …
A few weeks ago at the Sports PR Summit in New York we heard firsthand the brand reinvention of Michael Vick. From All Pro to prison to ow coach and commentator, Vick took is through his story point by point, with the honest and straightforward reality that makes him if not the best, then one …
The following summary of a recent CUSP Show podcast was compiled by Syracuse student Sam Birsdall, who is helping us this summer. In today’s day and age, the use of social media is key to any business or individual who wants to spread their messages to their audiences. One fast growing company founded …