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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week the world lost one of its great storytellers in Frank Deford. I had come to know Frank several times over the years, most notably when he, I, Bud Collins and a few others sat in the lunchroom at Wimbledon when both were there for HBO, and we listened to them talk about …
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
We often talk about the value of showing up, and on Monday, a great example of what happens when you show up for an opportunity got to walk in the Commencement ceremony at Columbia University. Four years ago, we ran into Andrew Hawkins, just getting his career going in the NFL, when he was on …
We can never get enough of good leadership stories, especially when they revolve around the biggest of challenges. One of the most unwieldy and complex of those challenges in the event space is the Super Bowl. Hundreds of groups, thousands of volunteers, multiple municipalities all have to be moving in lock step for the game …
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” amogst influential people, teams, media outlets and brands, and why it will continue to …
Unless you are a diehard fan, watching three days of the NFL Draft live or on TV can be monotonous, even, as a friend who works for team pointed out, ‘the glitz of day one is for show, the next two days are when we make our dough.” With fewer players attending, the ability for …
Everyone has a favorite moment they have seen in person or witnessed on any media platform. But what about those moments through the eyes of those who were covering, or calling those great points of immortality? In I Was There!, compiled by industry insider Eric Mirlis, sixty-five of the biggest names in sports broadcasting and …
There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …