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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes even for a World record, the simplest is the best. Glitzy, shiny, tricky, unique, yes they get the buzz, but a way to aggregate for a cause can be even better. That’s what will happen Saturday at Soldier Field, when over 60,000 people will gather, and millions more will watch around the globe as …
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …
It came up on every panel at the NeuLion Sports Media Technology Conference in Manhattan Beach, California last week, despite the fact that the conference, and the leadership in the industry, is all abuzz about new ways to engage, the mobile space, on-demand audio, social engagement and streaming. Yet there it was, as old school …
Two men, opposite sides of the country, both woven into the fabric of America through legendary careers in media, both will call it a professional day for the most part this week. One is Vin Scully, the other is Charles Osgood. One greets you every Sunday morning on CBS and several times during the week …
It had been a long time since “The Frozen Tundra” hosted a college game; 1983 to be exact, when the St. Norbert Green Knights faced the Fordham University Rams in “The Lombardi Bowl,” before a few hundred people as the two (then) Division III schools with ties to the legendary coach (the Packers train at …
This week as the NFL kicks off, millions of fans across America will be engaged in ways big and small. Football, and the NFL especially, has become a cultural phenomenon beyond anything the original founding teams could have envisioned. As a global property, especially on Europe, the NFL continues to find its way, and no …
Sometimes it’s the simplest of idea, the chanciest of meetings, that lead to a Eureka moment that can help many. Here is a great example of what a young boy on the mend and an NFL players can do together to help others. In September 2014, Michael Siroty, then nine years old, tore his meniscus …
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
Sometimes when you are the biggest and in many ways the most influential it’s easy to rest on ones laurels. However if you are the Dallas Cowboys, as successful a brand as there is in sports regardless of position on the field, you seem to always find ways to stay on top of the business …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to the …