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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Colleague and fellow Fordham alum Jon Pappas offered up some thoughts from this past Tuesday’s Sports PR Summit held at The Players Tribune. The sold out event had a host of panels and some great storytelling and lessons learned… While there were many thought-provoking and invaluable perspectives shared by panelists at this week’s 2016 Sports …
Peter Casey is always in a quest for digital innovation. From his time being the first-ever credentialed twitter correspondent for St. John’s University to his time working all the digital outreach for the New York Knicks to his work with Nike and other brands and now at the helm of all the digital outreach for …
My guess is anyone reading this as at least a passing interest in the multibillion dollar industry that is sports today. But how did we get here, and more importantly, who got us here in just a few decades. Many of those questions and more are looked at by Matthew Futterman in his new book, …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” (although ask 10 people in the industry to explain what the value proposition is …
They have a franchise back, and a new stadium in the offing will bring a Super Bowl as well as a new home for NFL Media from its current digs in Culver City. So what else can head west with the Rams? How about the Pro Bowl, or even better, the Draft in future years. …
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five,[ but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
It is one thing to talk about wearables and their potential, it’s another to actually see the technology implemented in a game or a match and follow, albeit from a distance, in actual game play. On Saturday at Red Bull Arena, while so many colleagues were hearing from experts about the future at the trio …
We are now finished with “All-Star” season until MLB and MLS All-Star week in July. The run from the NFL Pro Bowl through the NBA All-Star weekend in Toronto again produced its share of questions, activations and innovations to make the games more relevant in a time when fans are more enthralled with the pre-All …
This week at an event at The Paley Center in Manhattan on sports media hosted by the School of Communications and Media at Montclair State University, longtime New York Times writer Harvey Araton talked about three very important points in the ever-changing world of media. First is that those members of the media who do …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …
