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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, and Star Wars Day . Star Wars promotions in sports have become a staple in and around the …
The calls and emails are welcomed and come in droves…this time of year, and I gladly answer as many calls, emails, texts and video messages form people changing careers or starting new ones, the same advice keeps ringing true, whether you have been at this for two weeks or gasp, almost 40 years. Expanding your …
While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …
The quest for success for spring football continues on, and personally I hope the models that the UFL is now going through works, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still hard to …
Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That …
So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of various caricatures, sizes and shapes. There is my introduction to Jibbitz, the Crocs-specific charms which have been around …
Like everything else this past week, Radio Row…there is a rumor that name may change next year… in Las Vegas seemed to be bigger, busier and had more life than quite some time. The entourages for the obscure were bigger, the amount of outlets were bigger, the buzz was louder. Maybe it was because it …
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
