JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
Because of some of the side hustles…although usually side hustles bring you money (not in this case for the most part)…I get more than my share of inbound emails. Many are requests from students or parents, some are for items for our newsletter, some are just blind random solicitations for some kind of vague assistance …
From every challenge comes opportunity, and that’s the way we need to view the new normal for now around Coronavirus. While people search for things to fill their time when they would have been watching and attending sporting events, and channel surfing consists of old dog shows, poker shows and game replays, and lots of …
There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …
The goal was to stop at the Basketball Hall of Fame on the way to the 2020 MIT Sloan Sports Analytics Conference in Boston last week. It was a great fit and not that far out of the way for myself and my colleague Scott Rosner; what could be a better way to kick off …
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …
Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …
Anyone who knows the history of Lou Lamoriello will know that this was not a carefully planned social play by the Islanders this past week, but even the legendary NHL President of Hockey Operations and GM, who always pushes to keep distractions down…way down…with the teams he runs, can’t be all that upset with the …
It’s amazing what happens sometimes when you listen and look for a new vein of authentic storytelling. One new example, and it’s a great one, involves hockey legend Wayne Gretzky, the work of the Tim Horton’s brand…and a long forgotten napkin. The result is one of the most evocative stories told in some time in …