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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There they were on the wine store floor, one endcap with a gin endorsed by Snoop Dog and another with 19 Crimes, a fast growing Australian brand. If you drink it it seems, Snoop is there for you. I mentioned it to the younger couple in front of me and got an answer I didn’t …
We have always heard about how much sports and the passions around the games we love to watch and play can drive people to aspire higher. However the rigors of the day to day side of sports rarely allows for interaction amongst leagues and teams. It happens in cities from time to time, the players …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …
It will be a year this coming week, the last time was actually in an arena for a game. It was actually two in one day, the Capital City GoGo of the NBA GLeague in the afternoon, the Washington Capitals at night as part of a trip to Washington. I know becuase I still have …
Incredible (and incredibly frustrating) as it is, some sports are now entering their second season during the COVID-19 pandemic. They’re able to carry on by being innovative, marrying self-discipline and respect for the health protocols among athlete participants and staff, and creating new league structures. The NHL, which again returned to competition on January 13, …
It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …
As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
Sports bars – even backed by leagues and networks – aren’t always a license to pour beer, serve wings, and print money. Just ask ESPN and NASCAR, following failed efforts. For those operating a sports bar during coronavirus, good luck. While single-snapshot national data is hard to come by, it is estimated up to one …
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …