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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Joy, Embracing Community, And Finding A Sticky Home On The Field; Some Trends of Note This Week…

June 10, 2025 by Joe Favorito

Some items of note for the radar this week…all of which show attention to detail and taking advantage of a window and an audience while others look elsewhere. Uncrustables Take The Field. Ther have been many anecdotal stories about the impact of Uncrustables and their popularity in the locker room. Now they have found what …

Read moreJoy, Embracing Community, And Finding A Sticky Home On The Field; Some Trends of Note This Week…

On The Anniversary of LIV Golf, A Reminder of How Investment Keeps Evolving…

June 10, 2025 by Joe Favorito

“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) LIV Golf reaches its third year anniversary and while their issues with the PGA TOUR have not fully been resoved, some of the original issues about foreign investment in sport seems …

Read moreOn The Anniversary of LIV Golf, A Reminder of How Investment Keeps Evolving…

The Places You Go, The People You Meet, The Things You Learn…Three Great June Listens…

June 7, 2025 by Joe Favorito

We love to say…because its true, lol…that personal and professional growth is tied to building relationships, curious learning and sometimes just showing up. Here are three recent podcasts that are examples of all three. If you listen, boy will you learn a great deal from our guests. Great Scott. The first one is our conversation …

Read moreThe Places You Go, The People You Meet, The Things You Learn…Three Great June Listens…

LEGO, Softball, Pinterest, Music and Thinking As A Tech Company…Five Takes From A Busy Week…

May 31, 2025 by Joe Favorito

Another busy week of learning and listening and talking with colleagues of various ages, backgrounds and areas of focus. Some items that seem to keep popping up worth following. LEGO expansion into sports. It’s subtle but it’s always worth watching how the folks at LEGO find their ways into trends and conversations tied to growth …

Read moreLEGO, Softball, Pinterest, Music and Thinking As A Tech Company…Five Takes From A Busy Week…

Guest Post: Sports Crypto, Blockchain and Web 3.0 Learnings…

May 30, 2025 by Joe Favorito

We always strive to be curious learners, and what space outside of AI is more ripe for learning than all things conencted to Blockchain, especially as it realtes to sport. This past week we stopped in to listen and learn at The Sporting Crypto event hosted by Pet Berisha and his team (learn all about …

Read moreGuest Post: Sports Crypto, Blockchain and Web 3.0 Learnings…

Southern Road Stops: Braves, Globies, Tigers, Shoeless Joe And More…

May 20, 2025 by Joe Favorito

A few weeks ago Sports Business Journal did a story where reporter David Broughton made a trip to Indianapolis for a weekend filled with hoops, NBA and WNBA, racing and lots of other things along the way. The type of trips I love. Why sit in a hotel room or hang at the same old …

Read moreSouthern Road Stops: Braves, Globies, Tigers, Shoeless Joe And More…

Startup Volleyball, Expanding A Global Soccer Brand, And The Business of Awards…Three Good Mid May Listens…

May 9, 2025 by Joe Favorito

It’s almost mid-May, schools that haven’t finished yet are readying for graduation and final exams, and we are always on the quest for learning more. With that in mind, here are three solid listens that cover everything from Minor League Baseball and the awards  business, to a successful startup launch to how to grow a …

Read moreStartup Volleyball, Expanding A Global Soccer Brand, And The Business of Awards…Three Good Mid May Listens…

“Same Content, Different Packaging;” The Value of Delivering The Tangible Message…

May 5, 2025 by Joe Favorito

I love the tangible and the visual to help me fully understand and grasp an idea. Yes, I can best understand what’s on a mobile device, but the way I digest, and reread and re-watch news and best practices is to touch go back over and fully digest the best content I can find. Maybe …

Read more“Same Content, Different Packaging;” The Value of Delivering The Tangible Message…

On A Weekend Where The Business of Speed Is Tantamount, A Reminder To Adjust When Putting Pedal To The Metal…

May 3, 2025 by Joe Favorito

This weekend in the US we have some of the biggest events tied to speed going on…the F1 Grand Prix in Miami and The Kentucky Derby, along with NASCAR at Texas Motor Speedway and IndyCar revving up in Birmingham. Heck there is even Grand Slam Track setting down in Miami as well, so the need …

Read moreOn A Weekend Where The Business of Speed Is Tantamount, A Reminder To Adjust When Putting Pedal To The Metal…

The Importance of Not Forgetting “the Other 52%” and Playing To The Whole Field…

April 25, 2025 by Joe Favorito

It was another great week of listening and learning on the road, and we will do a little summary of the best takeaways in the coming days. But first, one observation to consider. While the World Congress of Sport was going on in Nashville this week, there were several other events in New York and …

Read moreThe Importance of Not Forgetting “the Other 52%” and Playing To The Whole Field…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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