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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For those who sometime wonder how sport can find ways to impact the greater good, look no further than Monday’s Boston Marathon. While there will literally be thousands of feel good stories during the race, including millions raised for charity, one company is literally seeing the way to new technology that will have an impact …
When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …
In about two weeks, while much of America is fixated on March Madness, a large crowd will cram its way into Bridgewater-Raritan High School in Bridgewater, New Jersey. There will be painted faces and cheerleaders, cowbells and mascots, rival fans chanting at each other, ear splitting techno music, a roaring emcee, referees in the requisite …
This past week the New York Times ran an extensive piece on the use of bots to build large twitter followings, and the amount of money paid by politicians, celebrities and athletes to become influencers in a space where brands look to size over substance. In the last few days big names such as Mark …
We have come a long way from where “Ethnic Nights” started in professional sports in the U.S. It used to be slapping a “Los” on jerseys, handing out Fortune Cookies and assuming every player whose name ended in “Burg” was Jewish all qualified for “Special Heritage Nights.’ Tons of mistakes, a misunderstanding of culture and …
There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …
It is with lots of anticipation that the world of competitive gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League and the NBA 2K league to investor pools growing, as well as the continued expansion of Amazon-owned Twitch and other streaming platforms; …
We deal with an ever-growing amount of nonsense every day, so cutting through the clutter and trying to find those really striving to make a difference is always welcomed. One of those on the watch is ESPN’s Maria Taylor. Taylor and business partner Corinne Milien have started The Winning Edge Leadership Academy, which will develop …
The end of the first week of December has two storytellers, one perhaps a little subtle and less opinionated than the other, cross the platitude path together. On Friday, WFAN longtime voice Mike Francesa will end his long afternoon drive spot at the station, where he was a big part of creating a genre of …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …