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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our industry is made up of passionate, hardworking professionals, and there is perhaps none more passionate than Paul Swangard. Paul is the President of Bowerman Curve Collective Inc., a strategic consulting and media services firm based in Eugene. His clients include Nike, USA Track and Field, the IAAF, NBC, ESPN and Bandon Dunes Golf Resort. …
It is certainly the little engine that maybe could, but the National Women’s Hockey League, which started its four team second season this weekend, has certainly earned well above its pay level for media exposure, both last year, and now as the season starts, this. They have continuously found ways to take their “everyperson” story, …
As baseball winds down in North America, it is just getting going in Australia. The Australian Baseball League now heads into its seventh season, and the league, and the sport in general, have been buoyed by the coming World Baseball Classic, the inclusion of the sport in the 2020 Olympics, and the continued grassroots support …
It’s the time of year when youth sports starts to really kick in again. Anyone who has ever played Little League or soccer or Pop Warner football in the United States knows the signs…the local car dealer, the insurance salesman, the pizzeria who spend some of their hard earned dollars for an outfield or a …
Sometimes it’s the simplest of idea, the chanciest of meetings, that lead to a Eureka moment that can help many. Here is a great example of what a young boy on the mend and an NFL players can do together to help others. In September 2014, Michael Siroty, then nine years old, tore his meniscus …
Give Speedo lots of credit for not just taking the right amount of time to make a decision on Ryan Lochte, but for finding a way to take a negative and perhaps create the biggest and only positive out of the situation from last week’s incident at the Rio Olympics. Usually brands cut ties and …
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
The following was compiled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …
The following was compiled by Columbia student Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …
Every once in a while you come across one of those great events that make so much sense you can’t figure out why they don’t get more support. One of those is The Dream Ride For Special Olympics, a six day motorcycle ride, complete with social activation and local events, that raises money for Special …