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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Next month while much of America is fixated on March Madness, a large crowd will cram its way into Bridgewater-Raritan High School in Bridgewater, New Jersey. There will be painted faces and cheerleaders, cowbells and mascots, rival fans chanting at each other, ear splitting techno music, a roaring emcee, referees in the requisite striped shirts …
There are few sports that have been as tumultuous in terms of alignment and governance in recent years that Division I intercollegiate sport. One of the calmer seas, despite being connected so closely to so many major northeast metropolitan areas, is the Metro Atlantic Athletic Conference. Now in its 35th year, the MAAC has seen …
Fashion Week is quickly coming upon us, so why not talk wearable tech and fashion in athletic apparel? University of Denver business school alum Jake Waxenberg is the Director of Brand Strategy for Athos, the next generation of smart clothing. The Del Mar, California native trained at IMG Soccer Academy and the Athletes Performance Institute …
For as long as there has been college sports, the group that does all the communications, in many cases still mislabeled as Sports Information Directors, have been undervalued at a majority of intercollegiate institutions big and small. However as the role of storytelling has changed in a more digital and tech friendly era where Universities …
We all know “Intel Inside,” but what does it mean for sports business brands, especially as teams, leagues, brands and athletes become more in line with analytics, and how that consumption of analytics can enhance the fan experience. At last fall’s Hashtag Sports Conference, every eSports panel talked about how Intel is the life blood …
We are certainly in a time when the voice of the athlete, and the ability for an athlete to use his or her platform as a medium to invoke change, has never been louder. With that in mind, can athletes, teams and leagues look to the quieter month of January, and one holiday, to …
Yoshi Okamoto is sports entrepreneur who has vast experience in both the United States and Japan. Born and raised in Japan, Yoshi is the first Japanese businessperson to work full-time in the US professional sports, namely the MLB (A, AAA minor teams and Minnesota Twins), NHL (Anaheim Mighty Ducks), and the NBA (Brooklyn Nets, then …
There are few more memorable moments in sports and entertainment than when a record is set. No matter how big or small, shattering a milestone is the perfect measurement tool for success, and there remains no yardstick bigger for records than to make or break The Guinness Book of World Records. The validation is well, …
It is no secret fans and brands looking to engage in sport crave original content in all forms. How that content is delivered and by whom and in what medium has created a bit of a land grab, with traditional sites and platforms learning to deal with platforms like “Players Tribune” and now “Uninterrupted,” with …
One of the great opportunities in working in global sport is that it brings together so many different cultures and traditions and puts all together in places from the playing field to the classroom. From curling to hockey, bobsled to basketball, there is a drive to succeed whether that is in a results-based competition or …