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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are …
It’s hard to get anyone in sports business to agree on anything, let alone a charity of choice. However one thing that is universally accepted this time of year is that the March of Dimes annual sports luncheon is the place to be every December. Over 600 attendees fill the ballroom of the Waldorf Astoria …
For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group …
While the US continues to look for a potential bid city for the 2024 Olympics, another property, one outside of the Olympic window but with a huge upside for a younger and more engaged global audience, this week got the OK to go ahead. Welcome to the calendar, The World Beach Games, which received formal …
Every year for the past nine years in the middle of November the Ivy Sports Symposium brings together leaders in the sports industry as well as hundreds of students and rising professionals for a jam-packed day of thought leadership, advice and networking. Back in the Garden State this year after stops on the campuses of …
As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate Cancer Awareness. Originally launched in Australia, the theme for …
Several years ago when I was with the New York Knicks we were planning a promotion around Allan Houston, and as part of the plan, were going to send out to interested media the LEGO figure that had been made of our-then star, as a way to keep him top of mind when award voting …
It is always interesting to see what attacker brands will do to try and cut through the clutter. This past week there was a half-page ad in the New York Times from the Chinese cell phone company Meitu, in English and Chinese, in the form of an “Open letter” to IOC President Thomas Bach. The …
It’s an unusual property with some unique brand partners, so we asked the folks at the Volvo Ocean race to break down the biz… In 2012, the Volvo Ocean Race organizers announced a huge shift to a one-design boat that would be used by all entries. The idea was to lower the price – and …
Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it will be the Dolphins and the Raiders playing…in Wembley Stadium. Across the pond a growing number of fans will be watching NFL games as their …
