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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme …
Some brief thoughts on good ideas from the past week… Is It Archery’s Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move towards London …
If only Brandi Chastain had had a little more forethought. Other than Jim Plamer in the 1970’s for jockey and maybe a little bit of Joe Namath in panty house, no other athlete captured a moment by showing off her undies than Chastain did with her game-winning goal in the Women’s World Cup in 1999. …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
Four late springs ago, as athletes finalized their preparation for the Beijing Games, I had the honor to work with the US Olympic Wrestling on a promotional tour of New York as they readied to go abroad. Unlike other Olympic years, the Americans were younger and largely untested and many officials were worried about their …
We are now ankle deep in baseball. So here’s a look at five good reads to get baseball start. Just my opinion, and only books I have read thus far, but all are nice companions for the summer game. Wherever I Wind Up by RA Dickey and Wayne Coffey. One of the ways I can …
For years there was talk of an “Olympic Network,” one that specialized in all Olympic events, all the time. The move to alternating winter/summer years gave even more opportunity, and eventually Universal Sports moved into that void to try and capture, with a wide footprint but limited marketing resources, to capture that series of niche …
The year 2012 will have the Centennial celebration for Fenway Park, with the Red Sox planning a series of events in and around the grand old park, which now is officially registered as a Historic Landmark as well. However April 14 marks another anniversary, one a little more dubious but noteworthy nonetheless, the centennial sinking …
It’s an Olympic year, so many of those sports that seem to hibernate from the casual fan start to rise up again, from wrestling to beach volleyball. Each will find their niche and hope to play off of a sentimental crowd on the world’s biggest stage to win recognition and maybe some endorsements or brand …
