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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (last week Ted Leonsis talked about esports overtaking the NFL, which …
The end of the first week of December has two storytellers, one perhaps a little subtle and less opinionated than the other, cross the platitude path together. On Friday, WFAN longtime voice Mike Francesa will end his long afternoon drive spot at the station, where he was a big part of creating a genre of …
The value of the athlete or celebrity as an influencer and someone who can change or influence public opinion grows in value ever day; if handled correctly. So can an athlete use social to influence, say his draft status or signing status or even his choice of college? Tight end Dominick Wood-Anderson, the top junior …
Saturday morning as the news came about that Giancarlo Stanton was being traded to the New York Yankees, Art Stapleton, the longtime Giants beat writer for The Record, tweeted this: Yankees are going to sell tickets to the HR Derby in batting practice between Sanchez, Judge and Stanton While it seems to be a bit …
It started as a simple way for players to tell their story last season, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive and …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
This past week saw the axe fall at places like BuzzFeed and ESPN, where several hundred folks in the media industry were left to try and figure out what’s next for them as their careers take a shift in the very fluid and still volatile industry world we’ re in today. No matter where you …
Wednesday we had a few stolen last minute hours to make the latest conference stop, at the Sports Business Journal’s first-ever “Dealmakers” event in New York. While you rarely expect to get earth shattering news at such events, the ability to show up, listen and find some unexpected tidbits or new voices is what makes …
It used to be back in the day that Saturday mornings were where kids got their fix of weekend cartoons. Bugs Bunny, Scooby Do and on and on they went, filling network TV for hours. Now kids shows are on demand, and Saturday mornings especially are being filled more and more with another kind of …
A year ago today the sports world learned that former Brooklyn Dodgers pitcher Ralph Branca passed away at the age of 90. Thought it was worthwhile revisiting this piece.While Branca was known more for his infamous pitch to the New York Giants Bobby Thomson that game NY the National League pennant in 1951 , the …