JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is nothing like Spring Training in baseball. Fans flock to two central locales, Florida and Arizona, to escape the winter blues, look ahead to warmer weather and watch baseball games that don’t count in the standings. If you time things right, you can see a dozen teams in just a few days, all part of …
Just back from our time in Utah and Idaho gave me a bit of time to go back and listen to some of our more recent pods, three of which are very timely (especially since one is about a book coming out this week). Thanks to our summer intern Wynne Kenna for doing some of …
It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …
On Friday, Sports Business Journal ran the piece below which I cut and pasted for clarity. I found many of the answers a little surprising…only one of the group really showed a path forward…and it seems to point to either a lack of understanding internally, a sign of the changing climate of ownership, and more …
Monday night there he was, a career athlete on the fringe of sports sitting front and center on a stage in Manhattan talking to an audience that included the CEO of Lenovo amongst other dignitaries and business leaders…a soccer player whose relevance to most of the world just 60 days ago was negligible, but who …
We get a look at Fanatics Fest from the Perspective from our summer intern Gen Z Intern – Harrison Rosner Fanatics Fest was one of the most hyped up events of the summer. In the heat of the World Cup Final, NBA Free Agency, the dog days of July baseball, and many other things, the …
Below is the latest piece in a series from our summer intern Harrison Rosner, who spent time in and around the Philly All-Star week events. For the people. For the Brotherly Love. That was MLB’s slogan for this year’s All Star Game weekend. From July 10-14, Philadelphia was taken over by baseball–and with the United …
So much of what we look at as successful storytelling comes in how we frame the message. A nuance, a look at different angle, a slight shift of a phrase, and suddenly we look at things in a much different light. I remember when my college roomie Joe Giblin, who was in ROTC, brought back …
We are in the midst of a run of mega events…World Cup, MLB, MLS and WNBA All-Star Games, even Fanatics Fest this weekend. Yet while we chase the glitz and glam and hype, watching a few kids playing whiffle ball in our neighborhood, and watching some others play catch with a football at the beach, …
Maybe we think its July 4th, when Joey Chestnut and all the newer faces again dominated the airwaves at the Nathan’s Hot Dog Eating Contest and beyond, but in reality, National Hot Dog Day is actually the third Wednesday in July, and this year falls just after MLB All-Star Game and as we head towards the …
