JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” amogst influential people, teams, media outlets and brands, and why it will continue to …
Unless you are a diehard fan, watching three days of the NFL Draft live or on TV can be monotonous, even, as a friend who works for team pointed out, ‘the glitz of day one is for show, the next two days are when we make our dough.” With fewer players attending, the ability for …
If you are a baseball or college football fan you have probably seen and know of Julie Alexandria. The veteran reporter has had stints with The Mets, Nationals and Padres, as well as covering college football for FOX and the Big Ten Network as well as working the entertainment side for MTV and OK! and …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
Being a disruptive innovator in the tech space is one thing; taking that role in the sports ownership world is something else. If you are Dennis Crowley, the co-founder and Executive Chair of Foursquare, yu have the opportunity to be both, although the soccer one is on a bit smaller level than say, Mark Cuban’s …
Brands and fans love records, official or not. If you can tie to a “first,” a “biggest,” a “largest,” it always helps in the sell. So with that in mind, even golf can find a way to aggregate and generate some great buzz and fun, tied to cause. Every year, American veterans return home from around …
Every year around this time lacrosse enthusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. The continued discuss of “growth” team sports still revolves around LAX, and rugby, with both seeing more and more girls and young women entering the mix. Yet by June, …
Everyone has a favorite moment they have seen in person or witnessed on any media platform. But what about those moments through the eyes of those who were covering, or calling those great points of immortality? In I Was There!, compiled by industry insider Eric Mirlis, sixty-five of the biggest names in sports broadcasting and …