JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This Guest Post is offered up by Melvin Wong. Founder of Qoach, offering online sports courses for free with the mission to discover the next world champion from online sports training. Melvin has global sports business experience in 17 countries covering U.S, Europe, Asia and South America. The quote saying “age is just a …
There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …
A few weeks ago we looked at the social imprint March Madness coaches had, and were surprised to see the lack of engagement. So we turned our attention to baseball to see if the social space was more vibrant amongst skippers. Well, not exactly. One of the biggest challenges and opportunities MLB Commissioner Rob Manfred …
We are continuing to live more and more in the world of cord cutting, cord shaving, niche marketing and storytelling and brand control. With each passing day the power to aggregate an audience, control or amplify a message or tell a story shifts from massive platforms to those which have a direct purpose. Some of …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
There has been much made of the sexiness and growth of eSports, and with the growth and buzz comes considerable debate. When you are working in the mainstream billion dollar business of sports globally, where exactly does eSports fit? Fad, phenomenon, surrogate business, parallel opportunity, engagement tool, nuisance; all of those listed, none of those …
I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …
We received a great deal of Feedback from the two posts we have done on March madness coaches, one on their Twitter activity or lack thereof, and the same on the lack of Instagram activity. We wanted to ask someone who works even closer with coaches, some athletes and others like politicians on the issues …
There is no doubt that if you want to engage with a generation below 30, you want to have an understanding of the social space; how it works, how it helps, what the pratfalls are etc. Even if you choose not to engage, having a casual working knowledge of platforms is always helpful. Of all …
When Bonner Bolton, a 29-year-old bull rider from Texas, hits the floor Monday night for the season premiere of ABC’s Dancing with the Stars, he’ll be the latest swashbuckling cowboy helping to move Professional Bull Riders (PBR) into the mainstream. Drawing on new marketing resources from WME | IMG, which acquired the league in April, …