JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We all know the adage, albeit untrue, that any publicity is good publicity, and there are stories after story of promotions that seem outlandish going awry when the unthinkable happens and someone tries to cash in. Promos built around bad weather predictions, hole in one shots for millions that were unsponsored, mistakes in printed ads, …
It came up on every panel at the NeuLion Sports Media Technology Conference in Manhattan Beach, California last week, despite the fact that the conference, and the leadership in the industry, is all abuzz about new ways to engage, the mobile space, on-demand audio, social engagement and streaming. Yet there it was, as old school …
It is certainly the little engine that maybe could, but the National Women’s Hockey League, which started its four team second season this weekend, has certainly earned well above its pay level for media exposure, both last year, and now as the season starts, this. They have continuously found ways to take their “everyperson” story, …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
The morning news source for millennials for some time now has been The Skimm. Quick, cheeky, fast hitting soundbites with links to the four or five news topics of the day, delivered five days a week in a very brief, no-nonsense email designed to set those of a certain age out the door with all …
We have often said that coaches are an underused marketing asset many teams, despite the fact that they are highly visible, more consistent and because of their prominent media roles, even more well-spoken or thoughtful than the younger men and women they coach. They also have a longer and more consistent shelf life than players, …
As baseball winds down in North America, it is just getting going in Australia. The Australian Baseball League now heads into its seventh season, and the league, and the sport in general, have been buoyed by the coming World Baseball Classic, the inclusion of the sport in the 2020 Olympics, and the continued grassroots support …
September is Children’s Cancer Awareness Month, and as it comes to an end we wanted to point out one of the smartest, simplest and fin events that crosses generations, and is ripe for a bigger play and some great brand participation as it grows; Jam Kancer In The Kan. Ever play or see KanJam? If …
Two men, opposite sides of the country, both woven into the fabric of America through legendary careers in media, both will call it a professional day for the most part this week. One is Vin Scully, the other is Charles Osgood. One greets you every Sunday morning on CBS and several times during the week …
I have no stake in this game, other than the ongoing support for my friend and colleague Dan Lauria, who I have worked with on three projects, “Lombardi,” “Dinner with the Boys,” and “A Christmas Story,” and my ongoing strong interest in the crossover space that exists between Hollywood and sport. So when I tuned …