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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As our national anthem continues to be a hot topic in sports circles and beyond, a new twist has emerged. Last Friday night, the head of a fast growing global sport nearly canceled an event during the season’s home stretch because of the way the arena was handling the presentation of our nation’s colors for …
It was more than a little ironic that as the wild card chasing New York Mets honored their minor league players of the year Monday night at CitiField, a huge media throng, helicopters and all, were gathered in Port St. Lucie, Florida as Tim Tebow went through his first workout for the Mets in their …
We were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. Since then we have seen it …
If your name is Veeck, you must work in baseball right? After all that’s what your family does, from legendary grandfather/owner Bill to father of all things innovative Mike, there is no other first family of the game then the Veeck family. So enter in William “Night Train” Veeck, the Chicago White Sox Manager of …
It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and donuts and go into a field and pick a pumpkin …
Fifteen years ago today my alma mater, Fordham University, lost 36 innocent souls, my high school, Xaverian in Brooklyn lost 23 and every day for 36 days I picked up the Daily News and saw another name who I knew or a relative or friend knew well…. So I’m thinking today of Carl Flickinger, who …
Often times head coaches are still overlooked in the marketing mix. The biggest of the big; Nick Saban, Jim Harbaugh, find themselves in to campaigns, bit for the lost part; save for local sponsorships; coaches, usually the most consistent face and the best storytellers around many programs, are an afterthought. However when you see the …
It had been a long time since “The Frozen Tundra” hosted a college game; 1983 to be exact, when the St. Norbert Green Knights faced the Fordham University Rams in “The Lombardi Bowl,” before a few hundred people as the two (then) Division III schools with ties to the legendary coach (the Packers train at …
This week as the NFL kicks off, millions of fans across America will be engaged in ways big and small. Football, and the NFL especially, has become a cultural phenomenon beyond anything the original founding teams could have envisioned. As a global property, especially on Europe, the NFL continues to find its way, and no …
It’s the time of year when youth sports starts to really kick in again. Anyone who has ever played Little League or soccer or Pop Warner football in the United States knows the signs…the local car dealer, the insurance salesman, the pizzeria who spend some of their hard earned dollars for an outfield or a …