JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Peter Casey is always in a quest for digital innovation. From his time being the first-ever credentialed twitter correspondent for St. John’s University to his time working all the digital outreach for the New York Knicks to his work with Nike and other brands and now at the helm of all the digital outreach for …
Sometimes the most complex issues can be started to be solved by the simplest of actions; at the grassroots. That’s why as so many opine what will happen to baseball; too slow, not connected to the new immigrant, lack of African-American players, season too long, this weekend’s “Play Ball” program, staged across the country and …
Our colleague Rick Liebling offers up a sitdown with North American Soccer League head Bill Peterson. The NASL is a unique entity in American soccer, existing as both a source of nostalgia and a cautionary tale as well as a hope for the future. In its original incarnation (1968-1984), the league saw tremendous, if sporadic, …
My guess is anyone reading this as at least a passing interest in the multibillion dollar industry that is sports today. But how did we get here, and more importantly, who got us here in just a few decades. Many of those questions and more are looked at by Matthew Futterman in his new book, …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
Icky Woods and William “The Refrigerator” Perry. The Jamaican Bobsled team. Eddie The Eagle. Those characters who ascend to great heights not just because of their athletic willingness to be successful, but because we see something very human in them; something that tells u that if they can do it and have fun, maybe we …
With the Kentucky Derby running this weekend, and the NBA and NHL playoffs in full swing, one sports story has quietly also been gaining ground. and finding its niche through a growing list of creative partnerships worth nothing. The Professional Bull riders, or PBR, off to the best in its history, is now producing major …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” (although ask 10 people in the industry to explain what the value proposition is …
The crowdfunding space is well, crowded. How does it work, what’s the value add for a consumer, how do you find a different niche to make sense? All tough questions to answer. Some efforts are wildly successful, some fall flat even with the best of offerings. Enter into the space FanAngel, which is a crowdfunding-for-performance …
How do you buzz up a rather mundane equipment announcement? Give it some color. Literally. That’s what the independent Atlantic League of Professional Baseball (ALPB) did last week when they took a multi-year equipment partnership announcement with Rawlings Sporting Goods and turned it into bigger news by covering catchers’ protective equipment with original team specific …