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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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PBR

At Its 32nd World Finals, PBR Leans into Cowboy Culture

May 16, 2025 by Joe Favorito

As our friends at the PBR reach a championship weekend, a good reminder to look at how things have evolved this winter and spring. “This is the greatest weekend in Western sports.” So declared Stephen Jones, Chief Operating Officer of the Dallas Cowboys, at the opening press conference to PBR’s championship weekend (May 17-18) to …

Read moreAt Its 32nd World Finals, PBR Leans into Cowboy Culture

Yellowstone, Beyonce on a White Horse, and a Sold-Out MSG for Professional Bull Riders: Western Culture is EXPLODING

January 8, 2025 by Joe Favorito

If baseball was very, very good to Chico Escuela (young folks, Google that), the Western culture explosion continues to be very, very good to PBR. Capitalizing on the so-called “Yellowstone Effect,” PBR is riding a Western resurgence not seen since the Urban Cowboy craze, as the toughest cowboys and most powerful bucking bulls stormed into …

Read moreYellowstone, Beyonce on a White Horse, and a Sold-Out MSG for Professional Bull Riders: Western Culture is EXPLODING

After a Thrilling PBR Teams Championship, Bull Riding League Looks to Broaden Fan Connections

October 23, 2024 by Joe Favorito

Team Bull Riding a thing? The skeptical sports world may have looked quizzically on the idea as a gimmicky ploy. Go ahead and prove the concept PBR. So… The PBR Teams league finished its third season in Las Vegas last weekend with an instant playoff classic on the CBS Game of the Week. The fifth-seeded …

Read moreAfter a Thrilling PBR Teams Championship, Bull Riding League Looks to Broaden Fan Connections

Can Bull Riding be The Road to Success on Merit Street?

July 11, 2024 by Joe Favorito

The media world is all abuzz with the NBA deals that now appear imminent…but let’s look elsewhere again for those looking to find an audience on platforms where they were not before. Case in point, Dr. Phil’s 300+ Hour Commitment to PBR Starts that starts this Weekend When PBR announced a landmark media rights agreement …

Read moreCan Bull Riding be The Road to Success on Merit Street?

Dr. Phil Rides The Bull, Makes First Move Into Live Sports With PBR

May 23, 2024 by Joe Favorito

Dr. Phil Rides the Bull: Merit Street Media Makes a Big Bet on PBR For a professional sport to truly be considered Top Tier, its televised events need to be live. Sports as all the numbers have shown, is the only appointment viewing opportunity left in broadcast media, this side of a reality show final or …

Read moreDr. Phil Rides The Bull, Makes First Move Into Live Sports With PBR

April Fools Boos, Pivoting Quickly For Success, And Remembering Not To Take Our Business Too Seriously…

April 7, 2024 by Joe Favorito

Last week we reached out to quite a few teams, leagues and brands to ask about their potential April Fools Day plans.  After all for decades creative and entrepreneurial folks have taken advantage to out one over on a passionate public (here is a look at some from recent years), so this year should have …

Read moreApril Fools Boos, Pivoting Quickly For Success, And Remembering Not To Take Our Business Too Seriously…

An AI Primer, PBR Branding, and Lessons Learned from a Baseball Phenom…Three January Listens.

January 16, 2024 by Joe Favorito

As we get deeper into the start of the year, we highlight three recent listens of note from our just completed eighth year of the CUSP Show, which I continue to host with Tom Richardson. You can listen to over 35o episodes here, but these three recent ones cover the growth of sports using Artificial …

Read moreAn AI Primer, PBR Branding, and Lessons Learned from a Baseball Phenom…Three January Listens.

PBR Bucks Off New York In Grand Style…

January 9, 2024 by Joe Favorito

At PBR events around the country, fans in the stands are wont to stand up, pour a cold one into their boot, and drink up. Last Saturday night at sold-out Madison Square Garden, the brew went into one fan’s adidas, and the crowd went nuts just the same.   PBR threw a party this past …

Read morePBR Bucks Off New York In Grand Style…

Different Kind Of Influencers; Taylor Swift Had Nothing to Do with the PBR Teams Championship…And That’s OK

October 29, 2023 by Joe Favorito

Nowadays, any marketing campaign worth its salt has to include an Influencer. With Taylor Swift tied up in making the flush NFL even richer, PBR went third-party retro in hosting Perez Hilton, the “original influencer,” and cross promoting with UFC Boss Dana White, for buzzy social media collaborations at the league’s second playoffs on October …

Read moreDifferent Kind Of Influencers; Taylor Swift Had Nothing to Do with the PBR Teams Championship…And That’s OK

More Than Proof Of Concept; PBR’s Bull Riding League Grows Heading Into Season Two…

July 24, 2023 by Joe Favorito

Startups, even for sports or brands with a solid core audience, are tough. Just getting through Proof of Concept while managing cash flow and expectations can be a bear, or in this case a bull, so its’ nice to see PBR teams not just coming back but moving ahead for season two. After generating incremental …

Read moreMore Than Proof Of Concept; PBR’s Bull Riding League Grows Heading Into Season Two…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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