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PBR

PBR Finishes Its Storytelling Season As It Started, On A Grand Scale…

May 14, 2023 by Joe Favorito

The most proficient storytellers in sports tend to do their best work when the stakes are highest and the lights shining the brightest. From time to time, George Pyne, former COO of NASCAR who now runs Bruin Capital, still talks about a Friday in February more than 15 years ago when the front page of …

Read morePBR Finishes Its Storytelling Season As It Started, On A Grand Scale…

Is TikTok Mania All In For Brands, Leagues and Platforms? Only If That’s Where Your Audience May Be…

February 20, 2023 by Joe Favorito

One of the top priorities for any property is finding ways to lure the fans of tomorrow, regardless of age, Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. This weekend’s New York Times …

Read moreIs TikTok Mania All In For Brands, Leagues and Platforms? Only If That’s Where Your Audience May Be…

Give The Fans More…The Docuseries Pool For Content Keeps Getting Deeper…

January 28, 2023 by Joe Favorito

Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …

Read moreGive The Fans More…The Docuseries Pool For Content Keeps Getting Deeper…

PBR’s Ascendancy in the Big Apple Launches Sport’s 30th Year Anniversary Celebration…

January 12, 2023 by Joe Favorito

Last Friday morning, getting ready to ring the New York Stock Exchange’s opening bell, the cowboys of PBR walked onto the trading floor to hoots and hollers of “Yellowstone! Yellowstone!” That’s all right with PBR Commissioner and CEO Sean Gleason, though when comparisons of his sport’s increasing popularity are made with cable’s No. 1 drama, …

Read morePBR’s Ascendancy in the Big Apple Launches Sport’s 30th Year Anniversary Celebration…

PBR Teams Its Way Through A Successful First Season…

November 4, 2022 by Joe Favorito

Riding the success of a popular Netflix reality show, Formula 1 has won new fans and sponsors, and is a darling of the moment with sports media. Helped in part by the hit show “Drive to Survive,” now confirmed for at least a sixth season, the Mexico Grand Prix did well last Sunday, averaging 1 million …

Read morePBR Teams Its Way Through A Successful First Season…

One To Watch – New Bull Riding League Launches in Wyoming with a Modern Look

July 25, 2022 by Joe Favorito

Established pro sports leagues don’t often give birth to a separate offshoot league. But that’s what PBR (Professional Bull Riders), a sport formed 29 years ago, is doing tonight in Cheyenne, Wyoming when the bucking chutes burst open to introduce the first regular season bull riding games in the new PBR Team Series. CBS Sports …

Read moreOne To Watch – New Bull Riding League Launches in Wyoming with a Modern Look

No Bull…A Guy Who Went To School In The Bronx Writes A Book About…Bull Riding.

June 23, 2022 by Joe Favorito

Sports books written by league executives can be interesting and illuminating but also risk being safe, watered down, and predictable.  The exec who oversees PR for PBR (Professional Bull Riders) from an Endeavor office in New York, Andrew Giangola, has just released a new book that bucks the inherent challenges of sanitized prose, offering a …

Read moreNo Bull…A Guy Who Went To School In The Bronx Writes A Book About…Bull Riding.

Taking A Gamble On Bull Riding, And Getting It To Pay Off…

May 3, 2022 by Joe Favorito

Occasionally we check in with our friends at the PBR to see how their disruptive models are working. This year it is the team concept for bull riding. So far, so good. Every day more than 100 people relocate to Austin, Texas.  Last week in Republic Square, a downtown park where in 1839 the booming …

Read moreTaking A Gamble On Bull Riding, And Getting It To Pay Off…

Vice Is Nice..And Creative…As UFC Joins The Trojan Wars…

April 6, 2022 by Joe Favorito

Gambling, CBD, Crypto, gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK and the categories for most (CBD is still dealing with legal state by state regulations) are more robust than ever. And of course let’s not forget about the millions spent on …

Read moreVice Is Nice..And Creative…As UFC Joins The Trojan Wars…

April Fools 2022…NWSL to Bills To King James have some fun…

April 3, 2022 by Joe Favorito

Last year maybe we have had enough of fake news, because April Fools Day, at least on the sports side, was certainly toned down compared to recent years. This year though some athletes…Tom Brady again…a little LeBron James, The Buffalo Bills with alternate uniforms, and the most viral was now retired womens soccer star Carli Lloyd …

Read moreApril Fools 2022…NWSL to Bills To King James have some fun…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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