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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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PBR

Best Practices: Bucking Bulls And Stereotypes – Inside The News Room of Professional Bull Rider’s Season Launch

January 11, 2019 by Joe Favorito

“Open Big.” PBR’s season-launch strategy is to bust from the gate like a raging bull. Considering parent company Endeavor’s deep roots in Hollywood, that objective makes sense. Like blockbuster films, sports is a momentum game. It’s hard to move forward if you begin by going backwards. For the past 13 years, PBR has launched a …

Read moreBest Practices: Bucking Bulls And Stereotypes – Inside The News Room of Professional Bull Rider’s Season Launch

PBR Salutes A Media Legend…

November 8, 2018 by Joe Favorito

Most cowboys, stock contractors and fans of Professional Bull Riders (PBR) gathering in Las Vegas for the sport’s 25th World Finals beginning tonight had never heard the name Barry Frank. They did this week, however, when the television legend received one of the sport’s most prestigious honors, the Jim Shoulders Lifetime Achievement Award, at the …

Read morePBR Salutes A Media Legend…

In DC, Calling BS To Cut Through The Clutter…

August 14, 2018 by Joe Favorito

Sometimes working for an underachieving team, or someone in a smaller market, or a niche property gives you the freedom to push the edge that more mature and sometimes staid properties may not have the ability to do. And so again go our friends at the PBR, who this week unleashed a fun and disruptive …

Read moreIn DC, Calling BS To Cut Through The Clutter…

Healthy Crossover: PBR Fitness Partnership Reflects Endeavor’s Push into Fitness Market

August 3, 2018 by Joe Favorito

On the way to the mainstream, niche sports often face a common challenge – convincing fans, media, and partners that their participants are true athletes. Today, few would claim NASCAR drivers are not real athletes. Decades ago, the sentiment was decidedly different. Mark Martin, perhaps the best driver to never win a NASCAR championship, gave …

Read moreHealthy Crossover: PBR Fitness Partnership Reflects Endeavor’s Push into Fitness Market

Losta Bull:The Unibrow, Bacon Cereal, Fake Uni’s and PBR’s Internet Break Top April Fools

April 4, 2018 by Joe Favorito

Fake news travels fastest and furthest. That was the conclusion of a major study from MIT, concluding that people prefer falsehoods over the truth. This shouldn’t be earthshaking news to anyone who has spent a modicum of time in a junior high school cafeteria. However, MIT’s 10-year study revealed that falsehoods trump the truth across …

Read moreLosta Bull:The Unibrow, Bacon Cereal, Fake Uni’s and PBR’s Internet Break Top April Fools

Five Days In The Desert: Vegas Makes Its Sports Business Gamble…

March 6, 2018 by Joe Favorito

When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …

Read moreFive Days In The Desert: Vegas Makes Its Sports Business Gamble…

PBR Looks To Its Roots To Help Build Its Future

February 17, 2018 by Joe Favorito

It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …

Read morePBR Looks To Its Roots To Help Build Its Future

Knowing Your Brand: Experiencing The Success of The PBR

January 6, 2018 by eastwin5

As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …

Read moreKnowing Your Brand: Experiencing The Success of The PBR

Veteran’s Day Arrives; Sport Steps Up To Honor Beyond The Field…

November 11, 2017 by eastwin5

The “Salute To Service” initiative the NFL will stage this week, along with all the efforts that MLB put on in and around the World Series and the PBR NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are …

Read moreVeteran’s Day Arrives; Sport Steps Up To Honor Beyond The Field…

From Tennis To NBA, The Value Of The Patch Stays In Play…

September 4, 2017 by eastwin5

Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that is about to be amended more than a …

Read moreFrom Tennis To NBA, The Value Of The Patch Stays In Play…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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