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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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PGA Tour

Fun Initiative; Greening Up Spaces At Home and The Ballpark

May 8, 2025 by Joe Favorito

It’s spring so let’s think green, and focus on a promotion that gets us outside and envisioning the best practices of the stuff we like to watch and play on. Grass. This past week TruGreen expanded their brand portfolio through a partnership with Minor League Baseball™ (MiLB™) that includes activations across all 120 clubs, a …

Read moreFun Initiative; Greening Up Spaces At Home and The Ballpark

Masters Par 3 Day Scores With Content Learnings As Well…

April 10, 2025 by Joe Favorito

There are many experiences that are throwback at The Masters each year, and because of the prestige of the event, there is a perception that few things change. Cheese and Pimento, no cell phones etc etc. However, there is lots to listen and learn about how the event is also moving forward in areas like …

Read moreMasters Par 3 Day Scores With Content Learnings As Well…

“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

January 22, 2025 by Joe Favorito

A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …

Read more“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

Athletes Used To Have To Find The Runway For Expression; Now It’s Created Live Every Night…

October 11, 2024 by Joe Favorito

There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …

Read moreAthletes Used To Have To Find The Runway For Expression; Now It’s Created Live Every Night…

Golf, Careers, and The Business of MLS…Three good listens to start October…

October 1, 2024 by Joe Favorito

As we turn the page to another month, a few good listens on careers, leadership…and The Masters. You can find all our podcasts from the last seven years here. Almost all are under an hour, and we hope you walk away from the first as well as the last so far, learning a little bit …

Read moreGolf, Careers, and The Business of MLS…Three good listens to start October…

“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

June 8, 2023 by Joe Favorito

“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …

Read more“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

We Again Asked Colleagues For Who We Should Know…We Got 168 Responses, NONE of Which Were The Same…

February 16, 2023 by Joe Favorito

OK this project is a bear…but it’s a loveable one, like Winnie The Pooh or Yogi…so I decided again to take it on. The response last January was so strong…here again is last’s years which has had over 2 million views…that I thought about doing it quarterly or biannually, but time never allowed. Best to …

Read moreWe Again Asked Colleagues For Who We Should Know…We Got 168 Responses, NONE of Which Were The Same…

Give The Fans More…The Docuseries Pool For Content Keeps Getting Deeper…

January 28, 2023 by Joe Favorito

Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …

Read moreGive The Fans More…The Docuseries Pool For Content Keeps Getting Deeper…

LIV Golf and The CW Looks Similar to IFL and MyNetworks From Back In The Day…Any Lessons To Be Learned?

January 21, 2023 by Joe Favorito

This past weekend we had a strange sense of “Déjà vu” as LIV Golf announced their broadcast deal with the CW. On the one hand was a network with no sports to speak of saying the right things about finding a way into the valuable area of live programming. On the other hand you have …

Read moreLIV Golf and The CW Looks Similar to IFL and MyNetworks From Back In The Day…Any Lessons To Be Learned?

Value To Add and Embrace…Bruises, Senior Moments, And Those North of 50…

November 15, 2022 by Joe Favorito

This past Sunday CBS had a great piece on “Ageism,” and the effects of words and actions that can be descriminatory, and disappointing to the generation over 50. Maybe that’s true, but to be honest, the people above 50 I know in business who are looking to thrive, or are thriving, are doing quite well …

Read moreValue To Add and Embrace…Bruises, Senior Moments, And Those North of 50…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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