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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Catching Up With Master Storyteller Alan Taylor…

February 27, 2019 by Joe Favorito

  We are always learning, especially from those who carved the path which we have followed. So it was with great pride I got to catch up with one of the communications and marketing industry’s true pioneers and one of its best storytellers, Alan Taylor. Alan, now living in Florida, recently penned a book called …

Read moreCatching Up With Master Storyteller Alan Taylor…

Seniors…And Moments…Still Need More Attention In Sports…

February 23, 2019 by Joe Favorito

I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Martin Short and Billy Joel, Tom Selleck and Robin Roberts. On and on and on. Smart short, sensible points …

Read moreSeniors…And Moments…Still Need More Attention In Sports…

Golf’s New Growth Opportunity?

October 12, 2018 by Joe Favorito

The following originally ran on Portada The Ryder Cup (@rydercup) is history and most of the U.S. starts preparing for the colder weather and maybe more indoor activities, so we thought it would be good to take a look at the sport of golf. Coming off a marketed increasing upswing led by Tiger Woods (@TigerWoods) resurgence and a …

Read moreGolf’s New Growth Opportunity?

How Tiger Woods Makes Golf So Much More Marketable

July 25, 2018 by Joe Favorito

The following is by new contributor Scott Huntington…   It’s hard to understate just how big of an impact Tiger Woods has had on golf. One of the game He caught fans attention immediately and completely changed how much people cared about the sport. With him taking a hiatus for the past couple years, people …

Read moreHow Tiger Woods Makes Golf So Much More Marketable

Blue Jays, Others Send A Message; Communications Is Changing…

October 15, 2017 by eastwin5

Sometimes it seems like the changes come first up north. In 2003 the Toronto Maple Leafs shocked the sports and media world by breaking news on their website first about the firing of a coach.  The amount of coverage the team received by bypassing the traditional set off alarms across the media landscape. Alarms  for …

Read moreBlue Jays, Others Send A Message; Communications Is Changing…

Trombone Oil, Disruptive Soccer, Rewarding Those Around You And Building Experience; Lessons Learned This Week

September 23, 2017 by eastwin5

It has been another interesting few weeks of attending events learning and listening between all the day to day activity. Through all that there were some great tidbits to share from the bigger successful minds that wandered in and out of meetings, media events and get togethers…Here’s some of the best to ponder on the …

Read moreTrombone Oil, Disruptive Soccer, Rewarding Those Around You And Building Experience; Lessons Learned This Week

From Tennis To NBA, The Value Of The Patch Stays In Play…

September 4, 2017 by eastwin5

Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that is about to be amended more than a …

Read moreFrom Tennis To NBA, The Value Of The Patch Stays In Play…

Sports Business Lessons: Peter Casey, Four P’s And Sports Passport

August 19, 2017 by eastwin5

As we wrote last week, one of the great gifts we continue to have and share is the ability to learn through teaching; and I am blessed to again be coming back to Columbia this fall for what will be my 11th straight year on campus. That is augmented by our summer high school program, …

Read moreSports Business Lessons: Peter Casey, Four P’s And Sports Passport

Looking For Some Rising Stars To Follow? Here’s A List…

July 13, 2017 by eastwin5

We are not a huge fan of lists, especially since most, the biggest and brightest, the 40 under this the 25 best here, are pretty arbitrary and many times do more harm then good by those assembling because inevitably some are left off, and frankly, some get on that are there more for popularity and …

Read moreLooking For Some Rising Stars To Follow? Here’s A List…

Simple Idea, Big Results: Blessings In A Backpack Feeding Kids…

June 16, 2017 by eastwin5

Sometimes the simplest of ideas can solve some of the biggest issues. That’s what Blessings In A Backpack has done in helping kids stay healthy, fit and ready for school. In short, BIB mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.. …

Read moreSimple Idea, Big Results: Blessings In A Backpack Feeding Kids…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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