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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Tennis

The 14 Percent Solution Is Maybe Not The Right Answer…

April 18, 2025 by Joe Favorito

There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …

Read moreThe 14 Percent Solution Is Maybe Not The Right Answer…

Jersey Mike’s Doubles Down On 15 Years of Giving…

March 6, 2025 by Joe Favorito

So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, …

Read moreJersey Mike’s Doubles Down On 15 Years of Giving…

March Reframe: Empowering Ahead vs. Just Looking Back…

March 1, 2025 by Joe Favorito

I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …

Read moreMarch Reframe: Empowering Ahead vs. Just Looking Back…

Road Wanderings…Baseball, Cricket, Signed Walls and The Value of Sports ‘Normalcy’

June 15, 2024 by Joe Favorito

It was quite a ten days…from Normandy to London then back here for the Cricket World Cup on Wednesday. While there were many cultural, emotional, familial, and business learnings, here are four visuals of note in best practices to share. Sports unifies on the darkest days. Amidst the emotions going through the exhibits and beaches …

Read moreRoad Wanderings…Baseball, Cricket, Signed Walls and The Value of Sports ‘Normalcy’

Oystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

June 1, 2024 by Joe Favorito

“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …

Read moreOystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

Next Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

January 27, 2024 by Joe Favorito

“We are tapping into a narrative that doesn’t involve gender.”  Colie Edison,   Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by women…the Caitlin Clark  phenomenon with Iowa, large scale numbers in record for soccer, volleyball and now women’s hockey, attendance and ratings …

Read moreNext Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

All Nice, None Naughty; A Dozen Holiday Book Ideas I Actually Read…

December 15, 2023 by Joe Favorito

This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …

Read moreAll Nice, None Naughty; A Dozen Holiday Book Ideas I Actually Read…

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

Sports, Tech and Israel; The Behind The Scenes Ties That Bind The Business…

October 27, 2023 by Joe Favorito

I always learn something from Peter King’s FMIA column. So much so that it usually takes me three or four times to read and digest the pieces, it’s a big meal for a little brain like me. One of the thought starters this week was his feature on Andrew Luck’s college center at Stanford,  Sam …

Read moreSports, Tech and Israel; The Behind The Scenes Ties That Bind The Business…

Best Practice: Capping Off US Open Success With A Well Placed Patch…

September 4, 2023 by Joe Favorito

There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …

Read moreBest Practice: Capping Off US Open Success With A Well Placed Patch…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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