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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse into the future of sports …
Fashion Week is quickly coming upon us, so why not talk wearable tech and fashion in athletic apparel? University of Denver business school alum Jake Waxenberg is the Director of Brand Strategy for Athos, the next generation of smart clothing. The Del Mar, California native trained at IMG Soccer Academy and the Athletes Performance Institute …
A few days ago I heard a reporter say, “What would Francis Church have said to Virginia O’Hanlon in today’s Twitter Facebook world. The answer is the same…believe. For those who never read it or have not in a while, below is the story from the New York Sun. It is a great reminder. THE …
Once in a while we stray from topic…below is a recollection and some thoughts of the fall of 2001, when I was at the USTA and then the Knicks…never forget Many people have said that the events of Sept. 11, 2001 are to those less than 55 today what Pearl Harbor was to “The Greatest …
While only one aspect of the full digital picture, Twitter continues to be one of the best tools to look at engagement. So as the NFL season starts, Old Forge Media, took a look at their formula on how NFL teams stack up in the twitter verse. Their Old Forge Quality & Competence Rating (OFQCR) …
Into the whole debate of paying college athletes or where the money goes from brands to the University came a pretty unique sponsorship pulled together by Virginia Tech as a way to use athletics to fund other programs; or at least those who teach other programs well outside of athletics. Union First Market Bank has …
Last year at this time he was the best story in baseball many know about, but few really knew of. Quiet and contained, with nervousness about communicating with the media in English and guardedness for past minor off the field issues, Miguel Cabrera was a crossover brand basking in the shadows. However as the year …
A few days ago I heard a reporter say, “What would Francis Church have said to Virginia O’Hanlon in today’s Twitter Facebook world. The answer is the same…believe. For those who never read it or have not in a while, below is the story from the New York Sun. It is a great reminder. THE …
This Saturday the gym at Mt. Olive High School in Flanders, New Jersey will be filled to capacity. Mascots roam the floor, music blared, cheerleaders encourage little children and parents alike to rise to their feet and cheer, and schools from across the state waged battle against each other for an elusive state title. It …
Once in a while we stray from topic…below is a recollection and some thoughts of the fall of 2001, when I was at the USTA and then the Knicks…I updated this from last year and felt it apropos as the sequence of days this year are the same as that sequence 11 years ago, with …
