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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The struggle for schools in big markets to try and generate income through TV exposure, ticket sales and marketing can be very daunting. Established schools like Seton Hall and St. John's in New York, or Loyola in Chicago or St. Joe's in Philly often struggle to find ways to fill larger buildings and gain marketshare …
Often attempts for Sports Information Directors at non BCS schools during football season to get live scores and information out to fans, alumni and media partners in real time are impossible. Unless a fan or partner has access to a local broadcast or waits for scrolls on a screen, the updates just don’t come as …
Izod owns a great piece of billboard real estate in New York's Times Square, adjacent to ESPN Zone and NAsdaq and just down to the left of the Naked Cowboy. The brand has been able to effectively leverage the space on a month by month basis to promote events at the nearby Izod Center (the …
The July 4th weekend seems to be the official bell ringing for Olympic brand ramp up, between the swimming and track and field trials and mega international events such as the Tour de France and Wimbledon all running together in what is naturally a quiet week for news.
While many major sports chase the big ticket dollars with wines and spirits, it's always good to look at the minors for the down and dirty fun promotions that get the teams a little more ink and maybe shake loose a local sponsor or two. Today's comes from the Reading Phillies, who recently had Spam …
Coming off an exciting NBA Draft and Finals, a well viewed NHL Finals, and with the promise of a memorable MLB All-Star game on the horizon, many on the outside looking into the sports world would view the economic impact and excitement that the business brings to fans as quite a bonanza. Yet a glance …
With the constant debate over the value of the digital content comes a few more glimmers of hope that there are ways to properly and effectively utilize both the viral and commercia.space in sports. First on the viral side, via YouTube, comes Nike's latest amazing stunt video, this one showing a ball girl climbing the …