PR Move of the Day:identify and then place pieces that expose the brand to a whole new, sometimes unconventional audience while at the same time keeping the “traveling circus” going from city to city. No one pushes the limits of exposure more than NASCAR, and yet another piece surfaced on July 4 with a Kyle Busch q and a in th.wildly popular Freakonomics blog in the New York Times. My guess is that most NASCAR fans rarely visit the blog, but the exposure to brand decision makers, marketers and the financial world is invaluable.msnbc.com on how NBC is using the Olympics for a new and wideranging area of research, invaluable to those looking to beuild sponsor cases in the future…Portfolio.com has an interesting piece on Muhammad Abdulqaadir and the reasons as to why, as the son of a suspected terrorist, he has not gotten a shot at NFL greatness yet…the Orlando Sentinel had a good look at how college realignment is working five years in…and the Omaha World Herald had a good behind the scenes look at NBC's Olympic Swimming Trials work…the second time in a month NBC has landed a nice pop with behind the scenes access.
