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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Over the weekend CBS News shared a list of the most Instagrammed “Landmarks” in each state. Realizing that the pictures should be breathtaking and key spots in history…Gettysburg, Glacier National Park, The Grand Canyon, The Texas Book Depository, maybe Independence Hall…I eagerly went through the list. And while some where quite breathtaking AND landmark…Denali National …
There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …
We love connecting with smart people who have an idea and a passion and are finding ways to make it go. One we came across recently is FANTOM, a Facebook-based platform that is building a community of personalities looking to engage and aggregate shared voice around events big and small. Want to put a nice …
We deal with an ever-growing amount of nonsense every day, so cutting through the clutter and trying to find those really striving to make a difference is always welcomed. One of those on the watch is ESPN’s Maria Taylor. Taylor and business partner Corinne Milien have started The Winning Edge Leadership Academy, which will develop …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (last week Ted Leonsis talked about esports overtaking the NFL, which …
Saturday morning as the news came about that Giancarlo Stanton was being traded to the New York Yankees, Art Stapleton, the longtime Giants beat writer for The Record, tweeted this: Yankees are going to sell tickets to the HR Derby in batting practice between Sanchez, Judge and Stanton While it seems to be a bit …
Wednesday we had a few stolen last minute hours to make the latest conference stop, at the Sports Business Journal’s first-ever “Dealmakers” event in New York. While you rarely expect to get earth shattering news at such events, the ability to show up, listen and find some unexpected tidbits or new voices is what makes …
There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live event. However at the same time brands and networks are still tied to the ever shrinking and elusive rating as the benchmark for …
Sometimes it seems like the changes come first up north. In 2003 the Toronto Maple Leafs shocked the sports and media world by breaking news on their website first about the firing of a coach. The amount of coverage the team received by bypassing the traditional set off alarms across the media landscape. Alarms for …
Monday morning I had dropped my son off at Newark Penn Station as he headed back for classes at Drexel University, and while scanning the dial I caught the rebroadcast of Frank Isola’s interview on Sirius NBA Radio with Brooklyn Nets head coach Kenny Atkinson. By all accounts there is probably no one better liked …