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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …
While the Yankees season hangs in the ALDS balance, a recent, sightly below the radar business announcement for the club caught my eye, and showed how far sports has come in recent years. It’s a quiet first for one of the most famous franchises in professional sports: free tampons from Sequel, the first tampon company …
This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …
As we reach the end of September, three wide ranging listens about the power of storytelling, consensus building, and being in the right place at the right time. As always you can hear all of our pods here. Building A Career, Now About Careers: We welcomed Rick Alessandri, Managing Director of Media and Sports Technology …
I love learning from coaches and one of the biggest areas most talk about…but most in business hate to…is learning from loss. No matter who you are in the zero sum game of sport, you will lose probably more than you win, and while we dwell on the big moments…everyone’s fans are the best, our …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
Just last week National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago, following on the heels of Fanatics Fest a few weeks ago and scores of other smaller shows across the country that pop up this summer. What has been very encouraging at these events are not …
There they were in the first commercial break of the Knicks-Sixers Game 2 on Wednesday night…three commercials with three key brands in a row featuring WNBA personalities… Paige Bueckers and CarMax, A’ja Wilson and Nike, and Caitlin Clark and State Farm. Watching the game with a few casual basketball fans, I asked them what they …
The digital world can be a tough place to navigate and can also be a place where people react without context. So April Fools jokes seem to be running more risk than reward where fake news seems to sadly rule the day. Now for decades creative and entrepreneurial folks have taken advantage to out one …
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
