JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Baseball gets dinged a lot…too slow, too quaint, caters to an older generation etc. etc. The truth is baseball is doing just fine, and while there are always going to be issues in a game without a clock that tells you when things end, the human drama of the sport is why millions turn out. …
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
It hasn’t been the best of last few weeks for The Bronx Bombers, but onfield perfomance still does not diminish the vision or impact of their annual HOPE Week celebration. Now a dozen years in HOPE (Helping Others Preserve and Excel) Week remains such a vital part of the Yankees DNA. For those new to the narrative: …
A lot has happened in the sports and social engagement business since the Yankees launched HOPE Week in 2009; one thing that hasn’t is the need for teams, leagues and brands to find an authentic connection to community and grow their cause based initiatives. It is especially important to connect with a younger audience of …
