JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …
For those who don’t know, pro basketball has actually been back on Long Island since the Nets moved to the Barclays Center. Brooklyn does reside on the western end of one of the most populous and engaged bodies of land not part of the mainland US. However last year, a team with its sights a …
It is a tough business this brand restoration thing. The hope for those purchasing any distressed brand known by the consumer…from Wham-O to Fresca…is that it rekindles nostalgic memories that entice the consumer and then the product is up to date enough to spur new product growth. Sometimes it works, often times it doesn’t. You …
