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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the top 131 programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, and …
Monday night marked the end of the College Bowl season, one of the longest, and probably last few, extended series of Bowl games as college football moves toward a national playoff and a trimming down of the games that lead to what is now the BCS Championship, which title sponsor Discover has paid a hefty …
It used to be that the Senior Bowl was one of the few showcases that every college football senior would make mandatory. There were few pro days at colleges, individual workouts or mega-systems where teams could do their own analysis prior to the NFL Draft. It was a right of honor to be selected and …
The great thing about the digital world we live in today is the immediacy we can share unfiltered information. The downside of course is the amount of useless crap that gets thrown against a wall hoping that useless facts or ideas can be shared and internet sensations started. Still, through all that sharing, there are …
