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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Alex Rodriguez

Alex Rodriguez Talks Brand And The Keys To Business Success

March 3, 2018 by Joe Favorito

The Following originally appeared in Portada oThere are few better comeback stories in sports and entertainment than the one of Alex Rodriguez. From banned baseball superstar to mega-businessman, entrepreneur, analyst, and now Yankees advisor, Rodriguez has risen from the ashes of what most thought would be a career lost and a brand squandered to be one …

Read moreAlex Rodriguez Talks Brand And The Keys To Business Success

The AROD Dilemma; To Promote And How Much?

April 19, 2015 by eastwin5

On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent past, one who admitted …

Read moreThe AROD Dilemma; To Promote And How Much?

Collateral Damage, ARod Style

August 16, 2013 by eastwin5

As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves.  The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …

Read moreCollateral Damage, ARod Style

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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