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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NFL Draft in its current condensed form still leaves a host of players with great talent and potential on the table. Maybe that was less of a case when the draft went on for 10, 11, 12 rounds and had territorial picks and many other nuances that pulled young players into the fold of …
Even as we head deeper into the NFL Playoffs and Alabama’s college football championship is in the rear view mirror, the talk about Central Florida’s National Championship claim continues on, as pundits, especially those on audio platforms where calls now turn from final game to spring practice and coaching changes. The bottom line is, no …
The innovation and content creation around March Madness will grow with each passing round. However, last week, saw several universities capitalized on the excitement around conference tournaments and Selection Sunday by scaling up content creation, courtesy of IMG College. UConn, Tennessee, and Cal reminded us that each game has its own story as they produced …
The “Only in America” phenomenon that is National Signing Day for high school football student-athletes continues to expand both its creativity and largess every year, with The University of Michigan’s all out star studded assault to land a five star class led by Rashan Gary of Paramus Catholic High School in New Jersey and partnering …
Colleges are constantly on the hunt for new ways both to engage a student body and a business community through athletics, and with a growing globally diverse population at least two schools are looking east to try and match the excitement of college athletics, maybe some brand connections, and their evolving student bodies together….by using …
It is no secret that colleges of all sizes, especially those mid majors not in the top five power football conferences, have to continue to scramble for revenue to be self-sustaining. To do that, they have to continue to look for partners big and small who can effectively integrate into media opportunities and get the …
It is late summer in New York. People are on vacation, there is a glut of sports news between the NFL, baseball winding down, the US Open, even The Barclays taking the headlines. So if you have an elite high school basketball event, what does one do to cut through the clutter? Location, location, location. …
In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …
