JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
You walk through the massive NFL Experience in New Orleans and you see all the requisite fun activations and brands partnerships…and then as you head towards the NFL Store, everything ends in a gift shop right, there you have Pickleball…and cornhole. What a jump cornhole has made from tailgating to the main stage, and the …
Last week I was doing my usual quick study on key pieces to pull for our weekly newsletter when I came across a great, in-depth piece on US Men’s Cricket team in…GQ. This past weekend I was flipping through the New York Times Magazine…the old-fashioned print edition…and there was a massive feature…on cornhole. Not just …
OK this project is a bear…but it’s a loveable one, like Winnie The Pooh or Yogi…so I decided again to take it on. The response last January was so strong…here again is last’s years which has had over 2 million views…that I thought about doing it quarterly or biannually, but time never allowed. Best to …
While it is great the sports, especially team sports, is making the turn back to regularity as we move clser to exiting the Pandemic, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going …
“Beer in one hand, bag in another.” That’s the way American Cornhole League founder Stacey Moore describes his growing business. However Moore us underselling what he has built, and we saw firsthand last week on Radio Row at Super Bowl in Miami how the ACL resonates with almost everyone, and how Cornhole really expanded their …
