JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The worries we have about our children may ebb and flow, but they never really disappear, always below the surface. It’s part of parenting. When we hear of unspeakable tragedy we often wonder what good can come out of senselessness, how can someone find light in a rainstorm. We have a friend who found such …
A long-awaited Triple Crown, record purses and exposure for The Breeder’s Cup, an uptick in brand innovation, digital media and fans of the sport. The year 2015 was certainly a good one for the sport of horse racing in the United States. With the Kentucky Derby on the horizon, what can be built off of …
At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the first two legs has gone …
