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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“I’m not in this for the art … I want to make money.” I thought of this quote from Triller’s Ryan Kavanaugh this weekend (Note: I have no stake in the Triller Fight Club strategy, but did help out with their first event of the year at Mercedes Benz Stadium) which was in a story …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …
It was a night that maybe in other years would have sent the UFC leadership scurrying for new spin. There was their vaunted former champion, Anderson Silva, screaming with a horrific broken leg; night over, maybe career over. It comes just a few weeks after another of the promotion’s biggest stars, Georges St. Pierre, announced …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. However like all large brands, there is a tendency from time to time to get caught in a routine of success without looking for more innovation or testing …
