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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Andy Pettite

Old Timers Day Traditions Smart Business, Making A Comeback…

June 18, 2018 by Joe Favorito

The Yankees, kings of tradition, rolled out their annual Old Timers Day event Sunday. Why aren’t there more? Old Timers Day is more fun nostalgia as an appetizer for a day of baseball in The Bronx. However it serves a common, often overlooked niche; connecting stars of the past to the audience of today, which …

Read moreOld Timers Day Traditions Smart Business, Making A Comeback…

The AROD Dilemma; To Promote And How Much?

April 19, 2015 by eastwin5

On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent past, one who admitted …

Read moreThe AROD Dilemma; To Promote And How Much?

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JOE FAVORITO
joefavorito1@yahoo.com

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