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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Soundbiting, Nuance, Context and Time Challenges For Attention…Case in Point…

September 14, 2024 by Joe Favorito

 We are all challenged to make the best of the only thing we actually have full control over…our time. We make conscious choices to read, watch, play, sleep and on and on. It’s literally our call. As curious learners we also have to make sure that we are using that time to ingest information well …

Read moreSoundbiting, Nuance, Context and Time Challenges For Attention…Case in Point…

STEM And Sports Have Never Been Closer Together…

November 22, 2023 by Joe Favorito

November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …

Read moreSTEM And Sports Have Never Been Closer Together…

Multilingual Streaming Engages A Growing Audience; Indigenous Communities…

October 14, 2022 by Joe Favorito

There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, leagues …

Read moreMultilingual Streaming Engages A Growing Audience; Indigenous Communities…

Lessons From Those In The Field, Part 3

April 29, 2020 by Joe Favorito

Here is the third in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …

Read moreLessons From Those In The Field, Part 3

Quite The Story Behind The Story: “All Arizona,” And the People You “Meet”

April 2, 2020 by Joe Favorito

Because of some of the side hustles…although usually side hustles bring you money (not in this case for the most part)…I get more than my share of inbound emails. Many are requests from students or parents, some are for items for our newsletter, some are just blind random solicitations for some kind of vague assistance …

Read moreQuite The Story Behind The Story: “All Arizona,” And the People You “Meet”

Sports Biz Life With The Super Bowl-Bound Seahawks

January 22, 2015 by eastwin5

They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the …

Read moreSports Biz Life With The Super Bowl-Bound Seahawks

Shedding Some Light On An Unconventional Super Bowl Opportunity…

January 21, 2015 by eastwin5

It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you probably won’t hear much …

Read moreShedding Some Light On An Unconventional Super Bowl Opportunity…

ASU Launches A Promo Worth Fighting For…

January 3, 2015 by eastwin5

Away from the bright lights of football and basketball, other collegiate sports do very well in their own niche communities, drawing fans, media attention and sponsors. Baseball in places like Hawaii and Miami, lacrosse in and around the ACC, soccer in key outposts, softball in Oklahoma, volleyball in Washington, all have their passionate followers and …

Read moreASU Launches A Promo Worth Fighting For…

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Weinstein Carnegie Group
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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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